LFD and Constructing Audiences
How these trailers helped to construct an audience:
Stranger Things
This trailer appeals to the younger demographic as the trailer makes sure at least 3 times that people know its made and shown on Netflix. Another thing to note is that the show looks very 80s themed which could indicate that fans of the 80s may be part of the target audience, moreover the show is quite mysterious and seems sci fi as a main theme of the trailer is a child disappearing because of a light switching off or on.
The killing (Forbrydelsen)
The killing has a much more serious tone to it and is clearly about murder and usually adults like murder so this would indicate that the target audience is adults that like crime shows. There also seems to be quite a bit of gore in the trailer and the only dialogue we hear in the whole trailer is a man shouting so the trailer definitely constructs a creepy and mysterious atmosphere. Also the trailer doesn't give a whole lot away which means it probably follows the enigma code because we only get to see a string of murder scenes and that's about it.
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