Target Audiences of shows...

Psychographics...

Stranger things: 

Age: Teenagers 15+ maybe early 20s
Gender: Male, guys are usually more interested in sci-fi shows
Ethnicity: I do not think it is aimed at a specific ethnicity because there isn't anything related to ethnicity in this apart from characters being of different ethnicities.
Demographics:
This is most likely aimed at students/young adults as it is only on Netflix and most young people use Netflix.
Psychographics: 
The type of people this is likely aimed at is "explorers" as in stranger things it is more about what people experience and each characters development as well as some mystery with quite creepy unknown themes and ideas added to it. To add to this each character is widely different but as a team the kids work in harmony ,sometimes not, which adds to the quality of the show and makes it more entertaining.


The Killing:

Age: 25+
Gender: Male, guys are usually more interested in crime/investigative dramas also some scenes are quite male dominated like the scene where the sex doll is hanging around the woman looks a little unimpressed.
Ethnicity: I do not think it is aimed at a specific ethnicity because there isn't anything related to ethnicity in this apart from characters being of different ethnicities.
Demographics:
The killing is likely aimed at the more "intelligent" of the bunch as there is a lot of mystery and uncertainty about as one of the first scenes was deceiving as well (when the lights turn off but its just an epic prank) because of the atmosphere created by the show. To add to this the show is quite serious and there is a lot of dialogue and action is slightly spaced out.
Psychographics: 
Im not sure whether the show fits into a particular psychographic however the show is more catered to people that have an interest in crime investigation shows.










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